Illuminum

White Datura

White Datura by Illuminum is a Oriental Floral fragrance for women and men. White Datura was launched in 2011. The nose behind this fragrance is Michael Boadi. Top notes are Cardamom, Orange, Lemon, Bergamot and Citruses; middle notes are Datura, Jasmine and Pink Pepper; base notes are Vanille, Patchouli and Musk. "The Illuminum collection is for those days when you are in the mood for something exquisitely simple and stylish."—Michael Boadi. The collection embraces 16 fragrances categorized in four olfactory groups (citrus, floral, oud and musk). Each group consists of four scents, while each of the fragrances contains eight carefully selected ingredients. White Datura contains notes of citruses, pink pepper, jasmine, vanilla and white datura. It is available in bottles of 50 and 100 ml.In addition to creating the composition, Michael Boadi designed all the packaging as well as the logo and the branding.